Head of Performance Marketing (m,f,x) @ Growth Start-Up

  • Portfolio Company
  • Berlin, Germany

Head of Performance Marketing (m,f,x) @ Growth Start-Up

Job description

THE COMPANY

For one of our hottest, fastest scaling ventures, we are currently looking for a Head of Performance Marketing (m/f/x) who loves building up brands through various channels. You will lead the growth efforts in the German market as well as internationally. You will bring the creative and innovative leadership that is needed to drive, implement, and deliver your marketing strategy aligned with business objectives. As our venture’s first Head of Performance Marketing (m/f/x), you will work closely with the founders to build an international DTC brand, an impactful growth strategy as well as your own marketing team. You can be located in Berlin or Hamburg.


YOUR TASKS & RESPONSIBILITIES

  • Be part of something big: As the first Head of Performance Marketing, you are our scaling hero. You will work closely with the founders/CEOs and will build an international nutrition DTC brand
  • Lead your own team: You will enable, motivate, and manage our marketing & growth team with full responsibility
  • Strategize & implement: You own the definition and implementation of the end-to-end-growth strategy. Together with the founders you will set priorities and are their sparring partner for all things marketing and growth BI
  • Be bold: You will set ambitious customer acquisition and retention targets and know how to leverage all performance channels (incl. SEA, Social, Display, Influencer, CRM) to achieve them
  • Go international: We have successfully launched our product in the German market, next destination the rest of the world!
  • Join a biohacking family: Bring your personal passion for fitness, health, and nutrition into our mission-driven team of who wants to build the future of human performance

Requirements

WHAT YOU NEED TO SUCCEED

  • Min. of 5 years experience in an e-commerce or marketplace growth startup
  • Min. of 2 years of experience in leading teams across several marketing channels (SEA, Social, Display, Influencer, CRM)
  • Strong track record in building a KPI-led marketing function with the relevant tools and processes
  • Excellent analytical abilities in designing and running effective campaigns, incl. experience in conversion rate optimization, and testing methodologies
  • Passionate strategist who can turn big visions into actionable tasks
  • Strong communication and influencing skills – clear, concise, and persuasive in style
  • You are enthusiastic, a self-starter and result-driven
  • Enthusiasm for startups/entrepreneurship as well as food, health, and nutrition
  • You are fluent in German (min. C1) and English


WHY JOIN

  • High-growth, fast-paced biohacking startup with a steep learning curve and flat hierarchies
  • Sit in the first row and become an integer part of the potential next unicorn
  • Great networking opportunities within all of Atlantic Food Labs‘s portfolio companies
  • A high degree of creative freedom and exciting challenges
  • We know what we’re doing, but there are still a lot of decisions to be made - so you’ll get to shape and build things from scratch
  • A competitive, performance-oriented compensation package including options